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The Future of Advertising According to WGBH

January 26, 2012 by Kevin Michael Gray'

Today's featured article comes from WGBH.com and offers an inside look into the minds of some of the greatest thinkers in the advertising world.  Ten minutes spent watching any amount of television will lead a viewer to the realization that advertising and in particular commercials just aren't what they use to be... that's not necessarily a bad thing as society will continue to change and evolve itself every few years.  What do you think the future will hold for the advertising industry and ad agencies?  Read more/check out these ads below: 

 

This ad, part of a series of Old Spice ads from 2010, was an example of an innovative use of the 30-second ad spot, says our panel.
This week, we look at the future of advertising.??Once, advertising was clear and unmistakable, like the famous Dr. Pepper ads from the 1970s.






 

Then, product placement took over — and companies paid small fortunes to be featured in movies like Mission Impossible.??And technology has radically changed how companies reach customers. Now, TV viewers can click to a different channel during ads. They can ignore the classifieds and car ads in newspapers and search the Internet for exactly what they want. And we’ve entered the world of Google, where ads look back at you — and know the kind of clothes you like, the books you read, and the gadgets you’re eyeing.

READ THE ORIGINAL ARTICLE

 

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