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Featured articles by industry experts and our contributors related to the future of advertising and creative agencies.


Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday (Feb. 1). Advertising dollars accounted for 85 percent of Facebook’s $3.7 billion in revenue for 2011, and U.S.
Advertising -- the art and science of diverting and targeting attention on a specific object or service -- is one of the oldest and most mature industries in the world. But where will technology take it next?
At the onset of each new year, we get excited about the forecasts and predictions. While we've become accustomed to the brisk pace of change, but AdAge.com is predicting 2012 will be a huge year of transformation and consolidation in digital media, marketing and technology world
3D printing will be commonplace sooner than most think, says one expert. And kids like these eighth graders are already leading the charge.
Forbes spoke with a handful of students. If you are a student and I have missed connecting with you, do add your comments below. We want to start a conversation with this. And it is by no means the final word on the future of marketing.
"Online spending will grow 23.3% to $39.5 billion in 2012. US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet contin
Successful company culture can make the difference between a workplace people dread and one they brag about. You don’t have to have a Google-sized budget to offer great culture. Many culture-changing initiatives have no direct costs to the company. In fact, when properly executed, culture-improving initiatives can lower company costs in both the short and long term.
We're joined by an executive from Google, and other top minds in the advertising world — including a veteran of Superbowl ads — to ask how advertisers will reach out to us in the future.
With automakers making a conscious effort to stay ahead of technology trends, brands may want to pay close attention to the opportunities that lie ahead.
The news that Ladies' Home Journal was turning to crowdsourcing as a way forward was a bit of a shock to John Winsor. The first company He started, Sports and Fitness Publishing, was a magazine company. You could say...
Advertisers desperately want to get their goods into on ABC's "Modern Family," but producers wary of turning the nation's best-loved TV clan into shills.
The power of the crowd seems to be paying off for Boulder, Colo.-based advertising startup Trada. The crowdsourced online marketing company was set to announce Thursday that it had closed a $9 million Series D financing round from Foundry Group and Google Venture. The two investors had previously invested a combined $7.95 million in the company.
The future of digital couponing is important in today's growing mobile world. Here's what business owners need to know about it.
Advertising is on the cusp of its first creative revolution since the 1960s. but the ad industry might get left behind.
Digital advertising has quickly advanced from a fringe buy to an imperative part of companies’ media mix. Let’s go back ten years. Online advertising was
Many people doubt the future of the advertising model. While the new strategies for supporting content financially are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data.
Front-facing cameras are already on many devices. If the Consumer Electronics Show was any indication, they're about to become ubiquitous on TVs as well.
The time has come to change the orientation of how Media departments produce their work and instead organize around what our people do. And when it comes to digital media, we're moving very quickly toward a world in which there are only two things people need to do: math, and magic.
Cyborg anthropologist Amber Case's belief that interfaces are the essence of our experience as digitally connected citizens got us thinking that we need to rethink how we define and address UI within our brand planning process.
If a consumer who loves action movies suddenly rents 'Toy Story,' will Netflix understand that his nieces are visiting? Understanding shifting context is critical for keeping targeted recommendations relevant.

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