What is the future of advertising and creative agencies?
The world of advertising is changing fast. Agencies are evolving to keep up with the ever changing needs of clients. At Pomegranate, we're on a mission to understand the new needs of businesses and how to create the most value by leveraging new agency models, new talent and new media.
New Agency Model
What sort of new agency model can we develop that is adapted to the changes in the creative and advertising industry?
A new breed of talent has emerged. One that craves independence with creative immersion, yet is in need of security and organization. How can we provide this and more to the hard working creative people in the industry?
Digital, online, social and who knows what's next. How can agencies keep up with new media and leverage it for their clients' benefit?